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Welcome to Willhight.Com
This is the portal to companies owned
by long time Radio Broadcaster, Radio Programmer and Market Research
Professional Jim Willhight.
Announcement!
Radio Ratings by Willhight Dot Com
In 2006 Willhight Dot Com started providing small and
medium market radio ratings studies (Radio Audience Estimates, or Radio Station
Ratings) to radio broadcast clients in the Pacific Northwest.
The final survey data is provided in multiple media forms. In addition
to utilizing the Virtual
Research Director™ Software to provide user selected
audience data reports the data is also provided in a Printed Report
Form, as PDF email attachments and as PDF file downloads.
The scientifically selected telephone same is provided by
North Central Willamette
Research which provides large sample sizes, high quality call
letter attribution (station identification) plus controls
for age, gender, and ZIP Code.
Willhight.Com provides Average Quarter Hour (AQH) and Weekly Cume data
for all the standard dayparts as well as hour by hour data utilizing the Virtual
Research Director™ program suite designed by Willhight
Programming and Web Services. Data includes
AQH by dayparts and hour by hour, Exclusive
Cume, Cross Cume, AQH and Cume by Zip Code, Demographic Composition, advertising
schedule/ music rotation reach and frequency and more!
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Quick
Read:
Founder Jim Willhight has over 30 years of radio, market research and
computer programming and engineering experience. He was the founder
of Willhight Radio Research, which later, as Willhight Research, Inc. was
sold to employees in 1996. North Central Willamette
Research (NCWR) has been in existence since 1998, formed after Willhight
Research, Inc. (formally Willhight Radio Research, now Eastlan Resources)
was sold in 1996. NCWR currently conducts media studies, Top Seven of Mind Awareness
studies in the form of the companies exclusive Top
Seven of Mind Awareness (T7OMA)™ , Market
Value Potential (MVP)™ and Word
of Mouth (WOM)™ consumer market research
utilizing the Virtual
Research Director Version 5 (VRD)™ Program Suite. As of January 6,
2006 NCWR will add to the product lineup it's state of the art telephone based
radio ratings, with improvements over the previous Willhight Research ratings
methodology plus the experience of over 30 years in the radio audience
measurement industry.
Willhight
Programming and Web Services (WPWservices) has three product services
divisions. Web Design and Maintenance which includes a Radio Broadcast
Podcasts (mp3) division (for Radio KGAL
and KSHO), the
custom program design division and a Radio and Web Broadcast Division. WPW
provided the software for Eastlan Resources initial radio ratings display and
has coded the Virtual
Research Director™ Version 4 and 5
Software Suite for North
Central Willamette Research.
Contact CEO Jim Willhight
jim@willhight.com
276 South Sixth,
Lebanon, OR 97355
541-990-6347 |
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© 2005-2010 Jim Willhight d/b/a Willhight Dot
Com
Virtual Research Director (VRD) is a Trademark of Willhight Programming and Web
Services, Inc.
Top 7 of Mind Awareness (T7OMA), Word of Mouth (WOM) is a Trademark of North Central Willamette Research, Inc.
Market Value Potential
(MVP) is a Trademark of North Central Willamette Research, Inc.
Virtual Research Director data
output and one-on-one survey methodology consulting by Willhight.Com
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