|
| Survey Area: |
Walla Walla/
College Place, WA |
| Sample Period: |
January - April
2007 |
| Web Page initially
Published: |
05/21/2007
|
|
Willhight.Com
Radio Audience Survey
Table of Contents
Below
is the entire printed report available on line in PDF file format
|
Page
(s)
|
Data
Type
|
Age,
Gender, Measurement
|
|
1
|
Title
Page
|
|
|
1b
|
Table
of Contents
|
|
|
1c
|
Survey Sample Information
|
How
to contact us
|
|
2
|
Map
of Survey Area/ Geographic Description of Survey Area
|
|
3
|
ZIP
Code Population by Age/Gender
|
|
4
|
Population,
Sample and Weighting
|
|
5
|
Stations That Did Not Make Full
Publication Minimum Audience
|
Minimum
Reporting, Crediting Notes, Technical Notes and Special Notations
|
|
Weekly Station Cume VRDä Program Module (Summary)
|
|
6
- 7
|
Weekly Cume Persons
|
12+, 18+, 25+, 35+
50+, 18-34, 18-44, 18-49, 25-54,
35-64,
|
|
Average Quarter Hour VRDä Program Module
|
|
8,
9,
10,11,
12,
13,
14,
15
|
Total Week
Mon-Sun
6am-Mid.
|
12+,
18+, 25+, 35+ 50+, Male/ Female/ Adult, Share
(%), Persons, Ratings (%), Rank
|
|
18-34,
18-44, 18-49, 25-54, 35-64, +, Male/ Female/ Adult, Share
(%), Persons, Ratings (%), Rank
|
|
16,
17,
18
|
Week Days Prime Time
Mon-Fri
6am – 7pm
|
12+,
18+, 25+, 35+ 50+, Male/ Female/ Adult, Share
(%), Persons, Ratings (%)
|
|
19,
20,
21
|
18-34, 18-44, 18-49, 25-54, 35-64,, Male/ Female/
Adult, Share (%),
Persons, Ratings (%),M/ F/ Adult
|
|
22,
23,
24,
25
|
Drive Time, Mon-Fri
6-10am + 3-7pm
|
12+,
18+, 25+, 35+ 50+
18-34,
18-44, 18-49, 25-54, 35-64
Male/
Female/ Adult
Share
(%), Persons
|
|
26,
27,
28,
29
|
Morning Drive, 6-10am
|
|
30,
31,
32,
33
|
Middays, Mon-Fri
10am-3pm
|
|
34,
35,
36,
37
|
Afternoon Drive
Mon-Fri 3-7pm
|
|
38,
39,
40,
41
|
Evenings, Mon-Fri
7pm-Mid
|
|
42,
43,
44,
45
|
Weekends, Sat-Sun
6am-Mid.
|
|
Ranker Average Quarter Hour VRDä Program Module
|
|
46,
47,
48,
49,
50,
51,
52,
53,
54,
55,
56,
57,
58,
59,
60,
61,
62,
63,
64,
65,
66,
67,
68,
69,
70,
71,
72,
73,
74,
75,
76,
77
|
Dayparts
|
12+ , 18+, 25+ 35+, 50+ , 65+, 12-24, 18-34,
18-49, 25-54, 35-54, 36-64, Male, Female, Adult
|
|
Time Spent Listening VRDä Program Module
|
|
78
-
79
|
Daily TSL
|
12+, 18+, 25+ 35+, 50+, 65+, 12-24, 18-34,
18-49, 25-54, 35-54, 36-64, Male, Female, Adult
|
|
Weekly Station Cume VRDä Program Module
|
|
80,
81,
82,
83,
84,
85,
86,
87
|
Weekly Cume Persons, Rating (%),
Index(%), Rank
|
12+, 18+, 25+, 35+ 50+, 18-34, 18-44, 18-49, 25-54, 35-64, Male /
Female & Adult
|
|
Page
|
Data
Type
|
Age,
Gender, Measurement
|
|
Station Exclusive and Cross Cume VRDä Program Module
|
|
88,
89,
90,
91,
92,
93
|
Percent of Station Audience,
Weekly Cume Persons
|
12+, 25-54, 50+
|
|
Demographic Audience Composition VRDä Program Module
|
|
94
-95
|
All Stations
|
Audience Composition Summary, 1
2+,
18+, 25+, 35+ 50+, 18-34, 18-44, 18-49, 25-54, 35-64, Male /
Female & Adult
|
|
96,
97,
98,
99,
100,
101,
102,
103,
104,
105,
106,
107,
108,
109,
110,
111,
112,
113,
114,
115,
116,
117,
118,
119,
121,
122,
123
|
Individual Station Summary
|
Local Stations and Stations with
significant ranking
|
|
Hour by Hour AQH Audience VRDä Program Module
|
|
124,
125,
126,
127,
128,
129,
130,
131,
132,
133
|
Monday-Friday
Saturday-Sunday
|
12+, 25-54, 35+ 50+ Adult
AQH Share (%)
|
|
Reach and Frequency VRDä Program Module
|
|
134,
135,
136,
137,
138,
139
|
Monday-Sunday
6am-Mid
Cume, AQH Persons, Share,
Ratings, TSL, Reach and Freq based on 21 spots per week
|
12+ 25-54, 35+, 50+
|
|
|
|
|
|
140 (i)
|
Radio Audience Survey Methodology
|
|
143 (iv)
|
Radio Measurement Data Terminology
|
|
145 (vi)
|
Licensing
of Data and Copyright Notice
|
|
|
Total Pages 145 + Addendum Pages + Module Section Pages = 156
pages
|
|
| Update Published: |
PDF Files posted: Monday, May 21, 2007 08:14:31 AM |
|
